2020 a marqué le développement des séjours en zones rurales. « Il s’agit d’un tourisme rural qui propose des séjours en immersion dans les exploitations agricoles, de la vente directe de produits du terroir, voire des activités sur place : promenade à cheval, dégustation de vin, traite des chèvres à la main, «anniversaire à la ferme»… Un séjour paysan dépaysant, en somme. À l’heure où, d’une part la diversification économique et de l’autre, le retour à la nature, la consommation raisonnée et les fameux «circuits courts», ont plus que jamais le vent en poupe, le phénomène occupe une place d’importance dans le secteur du tourisme. Pour les agriculteurs proposant ce genre de solutions, également désireux de faire connaître leur travail, il s’agit aussi bien d’une opportunité économique que, parfois, d’une nécessité. Selon Atout France, les séjours en espace rural ont représenté 32% de la saison estivale 2022, juste derrière le balnéaire. (Publié dans Le Figaro le 24/02/2024 par Jean Talabot)
MBT Consult intervient auprès des domaines viticoles, actifs hôteliers et projets œnotouristiques à forte exigence, lorsque la création, l’organisation ou le repositionnement conditionnent la valeur future de l’exploitation.
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